been
Packaging Design for been, a food snack introducing roasted kuromame—black edamame snack into the U.S. market high in protein and nutrients. The snack comes in 4 flavors. Responsible to design the packaging design system and elaborate the mascot for company-use and marketing.
Early in development, the been team highlighted the significance of their mascot, the kuromame, and emphasized how each flavor is tied to a specific region. Early sketches explored how to incorporate regional differences across packaging, and we moved forward with emphasis on diverse mountain ranges that define each geographic location. I also expanded on the kuromame mascot to highlight it's personality and character.
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